Jabra create earphones and headsets for the sport and B2B market. A strange mix, I'm sure you'll agree.
In 2016, my art director and I, were asked to give Jabra a new positioning that brought all these products together – and create a new look and feel for them. The result was "Jabra help you 'Get Closer'". Whether that be to customers, to sound or to your goals. We also used the Jabra yellow to help visual show the empowerment each product gives you.
This was a long 4 month project and I'm pretty much still seeing yellow.