Independent Bookstores are closing at an alarming rate. Random House wanted to keep the magic of the bookstore alive.
My Independent Bookshop lets you recommend the books you love to others which they can then buy through HIVE. It links each virtual bookshop to an Independent shop in the real world, so every sale sees them get a kick back too.
You can check out the site at www.myindependentbookshop.com
Since launching, it has been featured in The Guardian, Contagious, The Bookseller and on Good Morning Britain. And we've also seen authors such as Terry Pratchett, Irvine Welsh and Martha Lane Fox sign up and set up their own shop.
I had great fun working on this. And even went 36 hours without sleep one night/day/night.