The Lad Pack

After a long drinking session in the pub, me and a mate decided to set up The Lad Pack. A toiletries subscription service for lads. Based on the insight that men are generally lazy, they can't be bothered to buy condoms and toiletries, which may result in them missing the chance to get laid.

Turns out that's not true. And most men will just risk catching chlamydia – so the business ran for about a year.

However the experience was incredible. I took charge of all the creative, branding and copy, and we even got to meet the guy who set up LoveFilm and Graze boxes.

Needless to say, he's now living in the south of France, and I'm in a shit area of London.